top of page

Evolution 360

A 360 degree rotating fishing rod holder to optimise your fishing experience.


Market, Product and Patent Research

Business and Patent Strategy

Invent Mechanism

Concept Development

Product Design



Materials Selection





Exploding Fish

evolution 360_edited_edited.jpg

The Objective

Produce a rotating fishing rod holder of very high quality and strength. This revolutionary product was to replace the standard fixed rod holder that is currently available and was to aid the angler by allowing the rod to be rotated up to 360 degrees at the push of a button. 

The Solution

An ultra high quality, marine grade, polished stainless steel rod holder that rotates in five degree increments up to 360 degrees with the simple push of a button. 


The design is flush mounted to the gunwale of the boat (or mounted to the bait board) and designed to withstand the rigors of deep sea game fishing and the harsh marine environment with heavy duty gearing, thickened castings and superior materials selection.  


Factors like wind, tide, current and wave action can all now be accounted for with these new rod holders, which allow you to rotate the rod up to 360 degrees and fine-tune its position with the push of a button. 


Variations include three sleeve angles (0, 15 and 30 degrees) for even more flexibility, black or white rubbers and a fixed version to tie in aesthetically with the rotating installations.  

An extensive 20 year patent portfolio was built around the design with the mechanism Invented by F3 seen as novel and inventive.

bottom of page